Showing posts with label nursing home administrator. Show all posts
Showing posts with label nursing home administrator. Show all posts

Monday, February 3, 2014

Movie Review - Detachment (2012) (Not Rated)


Desperation and Despondency as a Wakeup Call

I had no idea how ill prepared I was to experience Detachment. Here is a film that plunges headfirst into the depths of disillusionment, despair, and failure and almost never resurfaces for air. You will experience emotions normally repressed during movie watching. You will be saddened, shocked, and above all, angered. You will see things you wouldn't ever want to see and hear things that should never be heard. You will wade through a sea of bleakness, desperately searching for some small shred of hope to cling on to. At the end of it all, you will be so psychologically drained that, for a time, it may seem as if you will never be happy again. At the same time, you will also get to thinking, and that's exactly why I'm recommending this movie so highly.

A few months ago, I snubbed my nose at the critically acclaimed thriller The Grey, an equally hopeless and depressing but also nihilistic story about men who must fight against wolves, and themselves, in the snowy Alaskan wilderness. Unlike that film, which reduced its compelling ideas into a cheap and shallow thriller, Detachment uses its desperation and despondency to make a point. I don't see it as a movie so much as a wakeup call, a way for audiences to understand not just the world but themselves as well. At its essence, it's an examination of behaviors that are perpetuated by people that have the power to stop it. It might not seem like they have the power. In fact, it might seem like absolutely everything is working against them. There's no question that rising above adversity is a challenge. Nevertheless, it's one that must be faced.

The main setting is an inner city public high school, one that exemplifies with horrifying detail the failure of the No Child Left Behind act of 2001. Most of the students are poorly educated, violent, and foulmouthed. They have no respect for others, but more to the point, they have no respect for themselves. They have, in fact, degenerated into pure apathy. This has rubbed off on the faculty, for they know that all their years of teaching and guidance haven't made the slightest difference. They're constantly berated by furious parents for being so lousy at their jobs. It's almost as if they have relinquished themselves of the responsibility of actually raising their own children. Is your son or daughter a problem? Don't take the necessary steps of working towards a solution - simply dump them off at school and let the teachers do the dirty work.

Bearing witness to all of this is a substitute teacher Henry Barthes (Adrien Brody). He struggles to make a difference, all the while knowing that he's failing miserably. He sees nothing but people who have given up, and he's within of inch of giving up on himself. His personal life is a mess; his grandfather (Louis Zorich), in the advances states of some kind of dementia, languishes in a nursing home staffed by people who simply don't care. He has flashbacks of a childhood scarred by the absence of a father, an alcoholic mother, and a deep tragedy. He eventually takes in an underage prostitute named Erica (Sami Gayle). He's saddened by her situation and even helps her in a few important regards, but he doesn't coddle her like a frightened puppy. He wants to get through to her that she has value as a person, that she's so much better than giving oral sex to men on the bus. He's also tortured by the fact that their arrangement can't last forever.

Several distinguished actors make appearances in this film, mostly as faculty members. These would include Marcia Gay Harden, Tim Blake Nelson, James Caan, Lucy Liu, Blythe Danner, Christina Hendricks, Isiah Whitlock, Jr., Bryan Cranston, and William Petersen. All are in various stages of professional and personal breakdown; Nelson plays a teacher who isn't noticed by anyone, Caan plays an administrator who can only get through the day on medication and biting wit, and Harden plays a woman who knows that the end is near. In one of the best scenes, Liu lashes out at a student for her disrespect and indifference at her own future. She gets nothing but kids like this day in and day out. What is the point of pointing out their academic shortcomings when they obviously won't take the steps to better themselves?

Of all the actors that appeared in the film, the most compelling is Betty Kaye as a student named Meredith, who observes the school through the lens of her camera. She creates dark collages with her photos. Her creativity is labeled by her unseen but clearly heard father as unnecessary teen angst. Believing only beautiful people are worthy of attention, he cruelly harps on her about her overeating, the way she dresses, and her social isolation. Meredith, an intelligent young woman, makes a connection with Barthes. Unfortunately, her self-esteem is so low that she misinterprets his encouragement as personal affection.

The film intercuts linear scenes with multiple narrative techniques, none more resonant than Barthes' documentary-style confessionals. The final scene begins with him reading the opening sentences from Edgar Allan Poe's "The Fall of the House of Usher," which should already tell you everything you need to know. The message of Detachment is simply one of responsibility and caring. If you're a parent, nurture your children and allow them to be themselves. Don't expect a school system to raise them for you - as they say, education begins at home. Before you point out someone else's flaws, first recognize your own. Understand that you're not perfect. Be thoughtful of others. And above all, know that you matter. There is no tragedy deeper than giving up on yourself.

Permanent Jobs For People Taking Care Of The Old Folk


With more people than ever surviving well past the ubiquitous three score years and ten (70), it has become apparent that not all of these people will be able to care for themselves full-time. Centers which cater only for older people are many, so this is possibly a good choice for a career. Nursing home jobs are nearly always being advertised and once someone has tried this out, they often go on to get more qualifications to enhance their career. A nursing home job could be just about anything, although the one thing that they have in common is that they will have close contact with the elderly.

Although the doctors and nurses employed by these places will take care of the medical needs of the inhabitants, there are many other positions which have to be filled to make sure that their lives are comfortable. Cleaners and housekeepers will keep the environment in good order while receptionists and social workers will ensure that the guests get all the information that they need. Visitors too will need some guidance and all of these jobs are available for those who just want to work around the older folk.

Nutritionists have a very important role to play of course, since the elderly often have a bad appetite or an inability to take certain foods, it is important that anything they eat is packed with nutrients enough to suffice their daily needs. Making it attractive and tempting too is also an art which should see them wanting to eat whatever is put in front of them. The nutritionist will certainly have a bachelors' degree in dietetics before they get a license to practice so this could take some time to achieve. Clever people start working in a home and study in their spare time so that they can achieve this important goal. Of course, this should make it much easier for them because they will get an insight into what an older person is like.

Social workers, on the other hand, ensure that the person is getting the care and treatment that they should have. Abuse is known to rear its ugly head in some places so the social worker is really an advocate for the elderly. They must have a masters' degree to fill this kind of position but once they have it, the salary is not so bad.

The one thing about working in a place like this is that the older person usually has a lot to impart to the younger generation. Stories of the past are like a living history of where we all came from and can be very interesting if they are given the opportunity to let everyone know.

As long as they are treated like human beings, and not some nuisance that is being kept just until they pass on, these people should be able to live out their lives peacefully and comfortably. With the help of all the ancillary workers, they should now be treated with respect for the last days of their lives.

Friday, January 31, 2014

Hospital Workplace Violence - Self Defense Training For Nurses Includes Many Non-Combative Options


Workplace violence in the healthcare sector has hit an all-time high! Statistics show that, typically, the average nurse is assaulted on the job 1 to 3 times a year and very few facilities have anything more than a "shell" policy to address this problem and prevent injury to it's staff.

Are you concerned about the problem of workplace violence effecting nurses and other medical professionals? Well, you're not alone.

In fact, the healthcare industry has awakened to this very real problem in the past few years. Administrators have found that previous assumptions and policies about workplace violence, as it relates to hospitals and the medical industry in general, have done little to deter or prevent the countless injuries to nurses and caregivers. In fact, the problem has escalated to the point where the healthcare profession is ranked third among all non-law enforcement and security occupations in the number of incidents which occur!

Third! Among all other professions!

And, the sad fact is that medical professionals are not being targeted by their own co-workers - but by their patients - the very people that they are trying to help!

Many leaders, as-well-as staff-duty nurses who work with patients everyday, are calling for more workplace violence self-defense training geared toward nurses and patient care professionals. Unfortunately, most administrators confuse self defense with fighting and therefore are concerned about the possibility of more violence if their nurses and staff members were trained in self defense tactics.

As a way to show the difference between fighting and actual defensive tactics training geared toward workplace violence prevention, here are 4 areas of workplace violence defensive tactics training that have absolutely nothing to do with fighting - and everything to do with empowering doctors and nurses to avoid, evade, and prevent a dangerous workplace violence attack from hurting them or others that they are responsible for.



  • 1) Strategic Positioning. This is similar to what police officers are taught when knocking on doors, interacting with drivers during a traffic stop, etc. Nurses can be taught to adjust where they stand or position themselves relative to their patients to make it difficult for the person to hurt them if they lashed out and became violent.



  • 2) Body language. By becoming more aware of the conscious and unconscious interpretations that we can have when we see different body language cues, the caregiver can learn to avoid those that might trigger a negative response - while also choosing cues that can easily and effectively defuse a potentially hostile workplace violence situation.



  • 3) Vocal skills. This is the same as body language but where we can consciously and deliberately control the use of our voice. Speech patterns, rhythm, and vocal intonation can all be powerful tools for defending yourself in a workplace violence encounter.



  • 4) Environmental Control. Often, caregivers are trapped in a violent situation because of the layout of the clinic in which they work. Simple changes to your work environment - from exam rooms to customer service counters - can be made that will aid in avoidance, evasion, and escape tactics, while also serving to control the flow of action should a physical workplace violence attack occur.

As you can see, if you're really looking for viable solutions to helping your nursing staff to be able to employ self defense tactics to deal with violence in the workplace, there are many more options available than merely teaching them how to fight!

What if you could get this type of training while also saving your organization from the financial and other losses from lost-time, employee turn-over, legal liability, and negative PR that often arise out of incidents involving violence in the workplace? How? By instituting defensive training tactics that both keeps your staff safe AND maintains a high level of professionalism and liability control!

Thursday, January 30, 2014

Choosing the Best Nursing Facility For Your Loved One


There are three basic steps you must take in order to find the best nursing facility for your loved one. First, you must create a list of nursing facilities that you are interested in. You may choose to do this by asking friends and family for recommendations, talking to your doctor, or by researching facilities in your area. Next, you'll begin comparing the nursing facilities on your list. Some of these options will likely drop off the list as you delve deeper into your research. Finally, when you have a shortlist of nursing facilities that you are most interested in, arrange a visit to each one to help you make your final determination.

Nursing Home Compare

Nursing Home Compare is an online tool that helps you find and compare nursing facilities. It has a comprehensive database of all Medicare- and Medicaid-certified nursing homes in the U.S. You can search by name (if someone you know gave you a personal recommendation, for example) or geographic location.

Nursing Home Compare also enables you to compare the quality of individual nursing facilities. The tool details: how each nursing home scored on its most recent health inspection; nursing home staffing data; quality measures; and fire safety inspection results. Regular nursing facility inspections measure how a facility scores across many different areas, including nursing care. Understanding the inspection results can be confusing if you are not familiar with how nursing facility operate.

When a nursing facility does not meet one of the more than 150 regulatory standards set forth by Congress, the inspection team issues a deficiency citation. These regulations cover extensive ground ranging from food safety, to fire safety to nursing care practices. Deficiencies are not all equal. They are measured in terms of scope and severity-that is, how many residents were affected, and how great the harm was on a scale of one to four. Keep in mind that most nursing facilities receive deficiencies from time to time-the important things to know are whether the deficiency was egregious, causing harm or the potential for harm to residents, and how responsive the facility was in correcting the problem.

Medicare's 5-Star Quality Rating System

In 2008, in response to complaints that Nursing Home Compare was too technical for most consumers, Medicare instituted the 5-Star Quality Rating System to provide an "at-a-glance" feature designed to make the inspection results easier for consumers to understand. However, critics of the 5-Star Rating System say that it leans too far in the opposite direction, oversimplifying the nuanced inspection results. Here is how it works. On a scale of one to five, Medicare assigns stars to represent the facility's score across each category of inspection results. Sometimes the star ratings can be deceiving, as some deficiencies are minor and pose no risk to residents. Nevertheless, any deficiency can affect the facility's overall star ratings. So when you use Nursing Home Compare, be sure to read the entire inspection results for the nursing homes on your shortlist.

Visiting the Nursing Home & Making Your Decision

Your initial research will answer a lot of questions and help you narrow your nursing facility search significantly. However, it is imperative that you visit these facilities in person before making your decision. Visiting in person will answer a lot of questions, too. But before you go, make sure you know what to look for. Read Checklist for Visiting a Senior Care Home and Long-Term Care Facilities: How to Choose the Right One for more information.

If you are able to whittle your list down to a few choices and are still having trouble making a decision, it's not necessarily a bad thing. You might choose to make a list of pros and cons for each remaining option to move your decision forward. Talk to people whom you trust, such as family, friends, or your doctor, about your choices. Your local long-term care ombudsman is another great source for information on local nursing facilities.

Wednesday, January 29, 2014

Physical Therapist Resume - How to Write a Good Resume For Your Physical Therapist Job Application


If you are the type of person that can find self-satisfaction for helping people than becoming a physical therapist just might be the job for you, not to mention that you can earn handsomely for it too. Obviously before you can do so you will need to get a job and for you to land one you will need a resume that is not only appealing but can portray you as the person that you say you are. So besides listing down all your educational background your resume should also be able to list your characteristics as well.

As such you have to be very careful when you write your resume, the reason for this is because this is the first ever interaction you will have between your future employer. So the resume must be able to stand out from the crowd and one that the employer will be able to remember from the stack of applications that they receive. This is of course not the only step as you will need to go for interviews and so on but nonetheless this is the most important step of all.

When writing your resume you should not just list down all your past achievements and educational background and be done with it. Today the problem is that anyone can get a degree but whether or not they have the necessary skills to back up the certificate is an entirely separate question. So make sure that you include other important information about yourself that will attract the employers.

Don't write a sloppy bio data about yourself, instead take the time and effort to compile all the necessary information and write a proper resume. Even through the simple task as that, your potential employers will have a glimpse of your passion about the job. Having said that you are not writing a biography so make it concise where they employers can get a sense of who you are.

Employers don't want a robot that can only heal patients they want people that can help other people too. This means that your soft skills should be as good as your medical knowledge, so make sure that you not only graduate at the top of your class but when it comes to dealing with people you have the patience for it even though there is no certificate for that.

Working in such as high risk environment the extra knowledge of CPR or first aid would certainly be an added advantage on your part. Include such information on your resume so you can land that dream job.

Monday, January 27, 2014

Database Technology - Educational Options


In order for businesses, colleges, and government agencies to use the information stored on computers employees must be able to retrieve the data. Setting up computer databases store all the information needed by employees. Students can learn how to work with stored information by entering a degree program in database technology.

Students can enter programs through a college's computer science or information technology department. Educational options are offered at all levels leaving students with the option to work as:


  • administrators

  • data architects

  • database librarians

and more. The curriculum worked through inside a degree program teaches how to work with computer databases to handle all areas from developing to managing databases. The wide skill set is usually taught at every level and knowledge becomes more advanced as students enter higher degrees. The use of a database has to be maintained and updated to ensure the best possible function and to use the best information retrieval methods. Employees rely on databases to work correctly so they can perform their job duties at the optimal level. Students thinking about entering education should research all of the industries options before beginning a degree program.

Learning to program and troubleshoot systems can be learned through a two-year associate's degree. Schooling stresses learning different applications and software programs. C++, Delphi, and more are some programming languages that students will become familiar with inside a degree program. Curriculum may cover topics on:


  • visual basic programming

  • database analysis

  • algorithm design

and more to provide students with an educational base of the industry. To gain a complete understanding, students need to continue education at the bachelor's degree level.

The entire industry is covered inside a bachelor's degree program. Students work through specified courses that teach them how to create, develop, and implement a database. Further study is entered to prepare students to manage and distribute stored information on databases. At this point in education students can branch out and work through a specialty within database technology. Some areas include database software, programming, design, and analysis. Curriculum changes based on the concentration students enter but all students take some general courses. Courses could include:


  • database concepts

  • microcomputer applications

  • communications

  • information systems

  • relational databases

and more. Students learn through a comprehensive degree that provides them with the knowledge to work in every area of the industry. Businesses use databases to store information on an increasing scale making education on how to operate and manipulate data a highly coveted skill.

Students who continue education at the graduate degree level should expect to be trained in advanced concepts and learn to become an administrator. Knowledge expands to include supporting, installing, and designing systems. Courses on architecture of databases and development techniques explore how to work as a leader. A PhD examines:

    database design
  • data mining

  • retrieval

  • application usage

and more. Students work through a concentration and conclude with a dissertation paper on their specialty.

Students can enter all four-degree levels and enter the field successful. The skills learned through each degree option are directly relatable to a career. Complete an accredited database technology degree program and enter the field a must have employee. Full accreditation provides proof that the program offer students the best quality education possible. Agencies like the Accrediting Council for Continuing Education and Training ( http://www.accet.org ) are approved to fully accredit schools and colleges.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 - All rights reserved by PETAP.org.

Sunday, January 26, 2014

MBA in Health Care Management


The health industry is at a booming pace now days. In case you want to have a future in this related industry then it becomes very essential for you to choose an apt course that can make things work for you. For instance, if you decide to do MBA in Health Management then you must pursue your course after understanding the relevance and importance of that course in enhancing your professional life. Apart from this, there are various other facts that you need to keep in mind before going for any specific health care education.

Why seeking for health and well being education?

Well, this is for all the courses, whenever you choose to go for any higher education you must be clear in your mind that why do you want to do this and what can you gain out of it. If you are clear with this, you will concentrate more on your education and will aim for a better future. If we talk about specifically for this health care field, then it has dual benefits. Firstly, immense monetary gain and secondly you are in a way helping people through your work.

Career opportunities

• Professional outlook: Being a graduate you may practice your skills and by the time you your MBA or any other health care management degree, you can easily look forward to a lucrative and responsible career ahead. Apart from this, if you are not interested in hard core health service then once you pursue MBA in this particular field you may even opt to become a financial manager or administrator for that matter.

• Monetary prospects: As far as your annual income is concerned, pursuing a career in this field can really prove to be lucrative and money making for you.

Degree Specifications

The course material vary from one institution to another thus, there is no specific detail on what all will you learn out of it. There are various types of courses addressing students requirement such as full time, part time, distance, executive or evening courses. All these courses in Health care Management try to fulfill the objective of the student. Health System Management, Health Information Technology, Law and Ethics in Health management, Managerial Communications, Financial Management, etc. are few relevant course materials that are taught to sharpen the skills of the students in this particular course.

The degree of MBA in this field makes you capable of handling the responsibilities, keeps you updated with the technology and imparts knowledge to grow you as an individual and as a professional.

Friday, January 24, 2014

I Hate It Here, I Feel Like I'm in Prison!


That is always a wonderful thing to hear out of a resident's mouth, especially in the middle of a tour. I am, of course, being sarcastic. However it is pretty common. And rightfully so. We all think we've done our mom a wonderful justice by helping her move into an assisted living where she is getting the care she needs and is safe 24/7. That is always the intention, doing what is best for our loved one. So why would they feel this way? Well there could be many reasons but mostly it's the amount of change and how rapidly it happens.

The truth is they probably do hate it. Nobody ever imagines themselves to "end up" in an assisted living requiring help with caring for themselves. Let alone being cared for by strangers! They are grieving the loss of a home, their independence, their identity and dignity. That's not even mentioning their dream of how their "golden years" would be. I always tell families give them 90 days to adjust, especially if they are resistant at all to moving into assisted living.

The first 30 days you will get phone calls about everything from how awful dinner was to the crazy old man she saw in the hallway. And OH THE NOISE! "I hate it here, get me out of here." There will be complaints about the staff and how they do things or don't do things. It's an adjustment she is going from living alone or with you to living with 70 strangers. If your loved one needs any assistance with care, these first 30 days are so tough. Imagine having a stranger help you toilet, or shower. Of course they hate it. Change is difficult for everyone, but even more so for the elderly.

Usually by day 45 the phone calls to you are less and she is relying on us more for care. By this time mom has gotten to know the care staff and has finally settled in with her table mates. She has made some friends but she still wants to go home. She is "feeling much better now"and believes she can handle things at home again. You see she is doing so much better indeed. So you begin to think maybe going back home isn't such a bad idea. STOP RIGHT THERE. Why do you think she's doing better? Could it be because she is getting three meals a day, her medications are given in a timely consistent manner, and her apartment is being cleaned weekly? That would be a giant YES! Now is a good time to gently remind mom of that and if you need help ask a trusted staff member to help you with that conversation.

By day 90 there is usually no longer discussion about going "home" because she feels she is there. She knows the staff and their routines, she has friends and is involved in activities. Sometimes I even here "why didn't we do this sooner?"

The only time this isn't the case is with loved one's who have some sort of cognitive impairment. Change is particularly hard for people with dementia or the like. I encourage families to try their hardest to recreate the most familiar space to their loved one. Sometimes it's that simple. Sometimes it's a fight tooth and nail and when that happens we have to talk about possible relocation to a secure memory unit, especially if their loved one is going to leave the building to "go home". We never really know the degree of people's dementia or inability to care for themselves until they move into an assisted living. People are really good about hiding their inability to care for themselves or how much they don't remember, especially in their own environments.

In closing, the worst thing you can do for everyone involved is panic and second guess yourself. Remember there are two sides to every story and because she is telling you she hates it here there is a good possibility that she's exaggerating. Also remember she is your mother and she knows how to play the guilt card. She is telling you how she hates is meanwhile she is telling everyone else she loves it. That happens so many times. The best thing you can do is re direct her to call the care staff to take care of her needs. She has to be able to form a relationship of trust with the staff. I am not by any means saying to ignore your mother's complaints. I am just asking you to please don't expect the worst. You too have to trust us or else this relationship is not going to work.

Wednesday, January 22, 2014

How To Become A Registered Nurse


For many young people considering nursing as a career, one of the first questions they ask is how can they become a registered nurse? The simple answer is that you have to complete a number of years of studies, undertake examinations and gain practical experience.

If you are seriously thinking about how to become a registered nurse (RN) one of the first things to do is to get your high school diploma with good science grades. This will give you a huge advantage in studying at an accredited healthcare school.

The next step is to decide whether to undertake a Diploma in Nursing, an Associate's Degree or a Bachelor's of Science degree (BSN). A diploma is the most basic certification.

This will enable to become a Licensed Practical nurse, which means that you can become a nursing aide or caregiver licensed to provide limited medical.

An Associate Degree in Nursing is a two-year course that takes your career to a higher level. But if you are really serious about becoming a registered nurse, you should undertake a four-year Bachelor of Science degree at an accredited nursing school.

Once you have finished your training, you will be required to undertake the National Council Licensure Examination (NCLEX-RN) to obtain your nursing license. Whether you undertake an accredited nursing program at a nursing school or online, you will also be required to complete clinical internships that provide you with the practical skills to become a good care giver.

As you will be part of a team when you go to work in a hospital or medical clinic, it is important that you learn to to work closely with surgeons, physicians and other healthcare providers. A major part of your time when you study is learning good communication and teamwork skills.

Your care of patients is critical to their well-being. You will spend a lot of your day walking around wards, taking blood from patients, changing bandages and treating wounds and using sophisticated monitoring equipment.

You will also be required to administer medication to patients, help with the patient's rehabilitation and palliative care and also assist doctors when they are providing treatment or are in surgery.

Once you have qualified to become a registered nurse you will have a number of career paths that you can pursue. Your skills will provide opportunities in emergency medical care, neurology, cardiology and heart care, neonatal care, pediatric care, surgery, patient education and palliative medicine.

Nursing is a great career with good job prospects. With an aging population in the United States, millions of people are going to require healthcare in the next 20 years.

Monday, January 20, 2014

Why Consumers Buy - The Cultural Factors That Affect Buyer Behavior


It is imperative that marketing messages strike a chord with their intended targets.  Doing so is made easier by thinking about the influences of buyer behavior - culture, society, individuality, and psychology.  Of these four influencers, the cultural influence is the strongest; if you intend to attract and keep clients of the highest quality, you will benefit from understanding how cultures, subcultures, and social class affects buying decisions.  

Culture

Culture is the single largest factor in shaping desires and thus behavior.  As a child grows up the culture in which he lives impresses his mind with a general set of values and preferences.  According to Leon Schiffman and Leslie Kanuk in their book Consumer Behavior, American children receive the following values: achievement and success, activity, efficiency and practicality, progress, material comfort, individualism, freedom, external comfort, humanitarianism, and youthfulness.  Much of these values are taught in the American school system - both public and private - where children spend a majority of their waking hours.  

Subculture

Each culture consists of smaller subcultures that include nationality, religion, and geographic regions.  The subculture often reinforces the values instilled by the culture at large.  For instance, children are taught in the culture, either deliberately or covertly, that youthfulness is a higher value than old age.  When they enter their subculture (in this case their general neighborhood) and compare their quality of life to the quality of life in the local nursing home, the value of youthfulness is reinforced.  This is a general example; I am not using it to make a statement of any kind against nursing homes.  I am only making the point that Americans clearly value youthfulness.  

When subcultures gain power and wealth, companies customize marketing messages and campaigns to serve them.  This is known as diversity marketing, and has proven to be an effective marketing strategy.  Think about the consequences of a group of consumers who feel ignored by your message.  They may fit your definition of a dream client, but if your campaign ignores the subculture they identify themselves with, the message will fall on deaf ears.  

Social Class

Almost all societies have a social class system.  The clearest example of this is in the Indian caste system where members of different castes are brought up and trained for specific roles within society.  Americans experience a class system, from lower to upper class and all the levels in between.  Each class is defined by a shared set of values and behavior.  Class is not defined solely by wealth.  Other factors include occupation, education, and values.  Unlike in India, Americans may move up and down class systems throughout the course of their lifetime.  

The application for marketers and salespeople is that your target market demands some sort of customization in your marketing message.  Your communication needs to be tailored to your target market at least to some extent.  Budget demands will always limit the amount of customization any company can afford, so carefully select the images and verbiage of your marketing materials and your sales presentations to have the maximum impact within your market.  

Saturday, January 18, 2014

The Daycare Center's Board of Directors


There are many Special Interest Groups that operate within the early childhood program. All these Special Interest Groups, and their needs, eventually end up at the center director's office. The director you see, acts like a traffic cop, and guides a program toward realizing its Mission Statement. It's imperative that the director understands who serves in each special interest group and how these interest groups function and how they interact with other interest groups at the center.

The experienced director has learned to identify these various groups, learned how to interface with all of them, and learned how to interact with all of them. Hopefully the director has developed this skill early in her career because it is usually the Board of Directors who hires, and terminates the director. Developing a strong and positive line of communication with the Board of Directors as well as all other interest groups will help the program runs smoothly.

The Board of Directors is made up of people who generally have been invited to serve on the board for various reasons. The invitation may have come from the daycare center owner, another board member, or the director. Board members bring unique expertise from their professional field and apply it to the child care situation. They come with valued experience and connections. For example, a pediatrician can advise on health care issues at a center, an attorney can advise regarding legal issues, a tax accountant can advise on tax issues, and an educator can advise regarding curriculum. Board members often come with "deep pockets" or money they willingly contribute to the program to make it a success. A well-balanced board will have complementary members so that their decision making process can draw on many disciplines.

This broad base of experience is important for it is usually the board that is legally responsible of ensuring that the center operates within the law and remains financially solvent.

While some board members may receive payment for service, most do not. Members serve on a board as an expression of their civic interest. At child care facilities, most board members have made it in their career. They no longer need child care but they remember when they did need child care. Now they want to improve child care for others. In return for serving on a board, members receive public recognition for their work while having an opportunity to shape a program.

Board members usually have little day-to-day contact with the child care facility, its staff, or its children. Their interests in the program and influence over the program can be long reaching and must be respected. A great and dedicated board can make a strong child care center program.

Friday, January 17, 2014

Which Area of Nursing is For You?


If you are looking for a career in nursing you will probably know already just how large an area nursing actually is, so it is a good idea to know what each type of nursing involves. There are so many different branches to having a career as a nurse which can encompass things such as:

o Adult nursing - this focuses on meeting the needs of adult patients in various settings such as hospitals, outpatient clinics, care homes and in the patient's own homes. When you are a nurse for adults you will be expected to have a basic nursing qualification and then go on to further qualifications which are targeted in the area that you choose to work. For example if you choose to go on to become a midwife you will need to complete a midwifery course and gain the correct nursing qualifications. Some adult nurses like to branch out into areas which are specific to certain illnesses, for example becoming a cancer care nurse or a nurse that works with very elderly patients.

o Nursing in the mental health sector - this type of nursing focus is very much on the different needs that people with mental health problems can have. This type of work can be incredibly distressing for both the patients and nurses, so it is essential that you follow the correct mental health nursing program and gain experience in practical and theoretical treatments for people who are suffering from mental health problems. Some people who become a mental health nurse, go on to work in other sectors such as family services and even with the police in forensic departments.

o Learning disability nurses - this type of nursing looks at how nurses can help people with learning disabilities to care for themselves, improve their health, interact with their families and integrate themselves fully into society. This type of nursing requires that you have a practical understanding of the issues that surround learning disabilities and are committed to providing a service which helps those with learning disabilities reach their full potential. Once again this is a very rewarding yet sometimes challenging area of nursing and many nurses choose to go into the learning disability area as it is something that has a strong attraction for them.

o Children's nurses - this type of nursing often relates to caring for children who are in hospital for long and short stay. This can be quite technical and complex care and can often involve working in an intensive care setting. With this in mind and nurses then have the option to take a course which relates to the setting that they wish to work in for example, theatre nurses, accident and emergency nurses and intensive care nurses.

As you can see nursing can take place in a variety of different settings and working with a whole range of different people. It is essential to get a basic nursing qualification before moving on to a specific area which you can then focus on. For more information on this contact your local education authority.

Thursday, January 16, 2014

Receptionist Training - What Will You Learn?


Most people who are drawn to receptionist training come already equipped with the people skills that their jobs on the front lines of bustling offices will require. But other receptionist skills must be taught! Here is an overview of the kinds of things a student can expect to learn at community college.

Introduction to Bookkeeping

Most receptionist programs at the college level provides students with an introduction to double entry bookkeeping. This will make you an asset to future employers!

Advanced Keyboarding Skills

Receptionist programs can also include courses that help refine your ability to type. Because receptionists today spend so much of their time sitting in front of computer screens, you may also receive training on how to position yourself so as to avoid injury. You may be asked to improve your typing speed.

A Refresher Course on the Internet

The Internet has become a part of our daily lives, but some receptionist training still includes a look at this tool from a professional perspective. What are the right names for the tools we use everyday? How can we troubleshoot when things go wrong?

Spreadsheets 101

Most receptionist programs includes information on such software programs as Microsoft Excel. As a receptionist, you may be required to create or use spreadsheets for your employer. The more you know about Excel, the easier your job will be.

The Secrets of Microsoft Word

You may think you know Word, having used it at home on your personal computer, but there are many short cuts and tips that long-time users can teach you. If you are lucky, an in-depth look at Word will form part of your receptionist training.

Basic Punctuation

After receptionist training, you will find a job, where you will, in a sense, be a face of your organization. You will probably have to write emails on behalf of your organization, and you will want to avoid making grammatical mistakes. Taking the time now to review your writing skills can save you embarrassment later.

But that's not all that you will learn at receptionist training. You will probably get advice on how to dress appropriately for different kinds of workplaces. You may learn some tips for dealing with difficult personalities, whether on the phone, over email or in person.

If you are lucky, your receptionist training may also include a job placement program, that will help you land your first job out of school.

Other Perks of Studying to Become a Receptionist

Another perk of receptionist training is the camaraderie that can develop between fellow students. So enjoy your time at school!

What Is a Master's in Health Administration?


A master's degree in health administration is a unique degree. It is unique because it gives you a set of skills and knowledge that nobody else has. How? The United States health care system is extremely complicated, requiring people with very specific and unique knowledge. A master's degree in health administration is a crash course in the health care industry. By pursuing this degree, you will be able to move into the health care field with special skills.

In order to gain admission into a master's in health administration program, you will need to have an undergraduate degree. Most schools do not require a specific college major, however students with business, science, or liberal arts backgrounds are encouraged to apply. In addition, there are opportunities at some universities for an undergraduate degree in health care administration. These programs will get you entry level jobs, however they will not allow you to immediately begin in a challenging and high paying position.

Universities and colleges offer various formats for the master's in health administration degrees. One type is on campus programs. On campus programs are great for students that have the time and are able to go to a university. Those programs are normally offered at night and allow students to work at a nearby hospital or gain experience with internships.

However, there are numerous programs online that can be perfect for anyone no matter where they live. You can take courses and pursue your entire health administration degree online. This gives you a great opportunity to take classes at your own pace, pay a lower price, and get valuable experience. Really, you can work at the same time and gain a lot of experience.

In addition to an undergraduate degree, some master's in health administration programs require the GRE or GMAT. No worries though, as most programs do not. Often the residential programs require some sort of test. However, the online health administration degrees normally do not require this. The nature of the degree does not depend on a test score, but your willingness to work hard and succeed.

Online programs in general can offer a great experience because of the flexibility. Students enrolled in an online program can now put that on their resume and begin their job search. Most hospitals love students that have graduated with a master's in health administration, but will certainly hire someone pursuing the degree. If you are in the middle of a program, you can apply for all sorts of positions and begin making money. Once you graduate, likely you will receive additional professional opportunities and responsibilities. Mainly, you can use this degree as an opportunity to succeed in the fastest growing industry in the country. As the nation gets bigger, hospitals get bigger, and so does the need for students with a master's in health administration.

Wednesday, January 15, 2014

Becoming a Psychiatric Nurse


Psychiatric nurses are basically medical personnel who treat patients who suffer from mental disorders. Just like other fields of specialization, mental health is also an area of specialization. If you have interest to help people with mental disabilities, you can pursue a certification, degree or diploma in psychiatric nursing. Adopting education in this field gives you training in different ways of handling patients suffering from mental disabilities, counseling them and assisting them.

Psychiatric nurse courses
Medical schools offer courses for psychiatric nursing. Official approval has to be acquired for becoming a registered nurse in this field. There also medical schools that offer high education in this field.

There are two levels of education in this field,

Basic Level:
This level of education teaches the student to relate with patients and their mental disorders. The students are trained in diagnosing mental disabilities and taking care of such patients is also taught. This field of study can reward a student with a certificate, degree or a diploma.

Advanced Level:
This level teaches the student about complexities of mental disabilities and dealing with such patients. There are special courses offered that teach about diagnosing, evaluating and treating patients with mental disorders. The psychiatric nurses are also trained in knowing the problems that cause mental disabilities, the nurse is also able to deal with families and not only individuals. This level of education offers masters degree in psychiatric nursing.

Duties of a psychiatric nurse
Because the field of is vast and covers various areas of specialization, this is what anyone willing to become a psychiatric nurse should know. The sensitivity of mental illnesses differs as some are mild and some are complex. Depending on your area of specialization, you would have to deal with every patient depending on his or her condition. Some of the duties of a psychiatric nurse are:

- The nurse can be required to work as a consultant in the case of an individual suffering from mental disorder.
- Counseling, educating and informing families and relatives about issues related to mental health.
- Managing a patient's condition till the time of complete recovery.
- Ensuring that there is a treatment plan and making sure that the plan has been correctly applied.
- Providing emergency psychiatric services and care to patients.
- Providing assessment on those suffering from mental problems.

Different kinds of mental disorders handled by a psychiatric nurse

Depression:
It is low self esteem and changes in moods, lack of interest and appetite.
Dementia:

It is a condition that can affect people in old age, it involves refusal of cognitive functions.
Schizophrenia:

This type of disorder causes an abnormality, whereby a person's sense of reality does not function. These types of patients constantly become hallucinate and delusional much.
Bipolar disorder:

These mental disorders create a serious change in patient's mood. The patient can suffer from depression always stay sad.

The jobs in this field

As there are higher levels of education in the psychiatric nursing field, you can become:

- Research professor in mental institutions
- Hospital administrator
- Child youth mental health specialist

Monday, January 13, 2014

Computer Science Engineering or Information Technology


CSE is related with invention and development of of software and hardware whereas IT is related with effective use of already available software/hardware. CSE thinks about how can a new system be developed whereas IT thinks that how can an already available system be put for gainful commercial use. While implementing certain tasks,the CSE ask question about working of hardware & software but IT want to know about the working of office and business systems so that it can modify, improve and educate you to use existing software/hardware.

When you produce the system that control the Rockets, Machines, DVDs, Medical diagnostic instruments etc, that is called CSE and when you learn to improve, implement and manage the given system that is called IT. Computer Science is a subject in general dealing with computer hardware software. IT is a derived subject which is mainly involved in the management of information using computers.

Computer science (academically, CS, CSC or compsci) encompasses a variety of topics that relates to computation, like abstract analysis of algorithms, formal grammars, and subjects such as programming languages, program design, software and computer hardware. Computer scientists study what programs can and cannot do, how programs can efficiently perform specific tasks (algorithms and complexity), how programs should store and retrieve specific kinds of information (data structures and databases), how programs might behave intelligently (artificial intelligence), and how programs and people should communicate with each other (human-computer interaction and user interfaces). Good for jobs like software engineering, hardware engineering, computer science professor, programmer, etc.

While Information technology (IT) is the technology required for information processing. In particular the use of electronic computers and computer software to convert, store, protect, process, transmit, and retrieve information from anywhere, anytime. This is really good for individuals who don't like math because it offer less math courses. You can get jobs such as database administrator, webmaster, programmer, software engineer, telecommunications, management, computer security analyst, etc. The information technology course module has been designed with more of software part in the course whereas Computer Science includes more of computer hardware part like networking, chip level knowledge etc. Although some of the subjects are same in both the streams.

Also CSE is more math intensive than IT. Information Technology is the business side of computers - usually dealing with databases, business, and accounting. The cs engineering degree usually deals with how to build micro processors, how to write a compiler, and is usually more math intensive than IT. One way to think of it is one is dealing with information - data which would be the IT and the other is dealing with the "science" or "how to make it" of computers. So there is very thin line dividing the two streams. There is a lot of overlap in the two streams. In every tough It problem, there is a CS problem.

Sunday, January 12, 2014

Advantages and Disadvantages of 401(K) Retirement Plan


The 401(k) retirement plan is a type of defined contributions plan that allows people to the contribution to be defined by the participant. It got its name from the section of the Internal Revenue Code in 1981, which is section 401, paragraph (k), which is the authorization of a tax-deferred saving plan for employees. The plan has been amended a number of times before the present day plan. Nevertheless, it has found to be both advantageous and disadvantageous to people.

There are a number of benefits of the 401(k) retirement plan. Unlike other retirement plans, you are given the opportunity to choose and inform your employer how much of your salary to be put into the retirement plan. It can be up to 15% of the salary each month, but your employer has a limit to the limit to your account. You can try to up the limit if you do not think it is high enough, although there is a limit by the IRS that your total annual contribution does not exceed $15,000. Apart from that, the money that is contributed into the account is before the tax of your salary is calculated. Therefore, there is less deductions to the salary you receive in your hands because of the lower taxable income.

Even better is that some employers are willing to match a portion of your contribution, which is pretty much like free money for your participation. Also, there is the presence of a third party administrator who invests in the mutual funds and other vehicles for you, but under the choice of investments you choose. And in the concern of your employer facing bankruptcy, your retirement money is safeguarded by the Employment Retirement Income Security Act (ERISA) 1974, which states that all deposits made under this plan will be kept in a custodial account so that your money will be safe should anything happen to the employer.

However, like any other retirement plans, there are some disadvantages to this plan as well. To start off, if you decide to withdraw your money before the age of 59翻, you will be taxed and penalized by the IRS after the taxed amount with interest. And if you fail to pay up, there will be a forfeit of your plan. Therefore, it is best if you have a stable savings elsewhere so you will not need to do anything to face this penalty.

Saturday, January 11, 2014

Improving Staff Engagement at Your Site Will Improve Patient Outcomes and Your Bottom Line


It is an axiom of business that employee engagement produces many positive results, no matter what the setting-manufacturing or service. This is true for healthcare as well. Employee engagement produces a better product or service. In healthcare, engaged employees produce enhanced patient outcomes. When employees are engaged there is less turnover, which reduces training costs. Engaged employees are problem solvers. These are just a few of the many benefits from engaging employees.

How can management engage employees at healthcare sites? A recent study by Manpower's Right Management emphasized providing opportunities for advancement and opportunities for development. In a survey of a wide variety of organizations it found that in settings where employees felt that there were career opportunities for them, 54% were engaged. In settings where employees felt that there job was a dead end, only 9% were engaged. The same study also showed that employees who had career opportunities were likely to stay much longer than employees who did not think they had good career opportunities. For the former only 5% said they planned to leave their organization in less than one year. For the latter, 22% said they were likely to leave within a year.

Let me share an example of a primary care site which has engaged an employee through development. This site has found that the percent of collections from billed charges has drastically fallen from 75% to 60% in the past year. The practice administrator suspects that there may be several factors which have led to this, including poorer coding and physicians seeing fewer patients. Wanting to be objective, she decided to "go and see" what the real causes are. She talks to several of the staff to get their point of view. She reviews a recent external audit of billing and coding. She finds after a thorough analysis that the primary cause is coding; the percent of collections and reimbursement from first time coding has slipped. She talks to her coders and finds that the new codes are causing problems. With a team of physicians and coders she decides that the best strategy to solve this problem is provide online training to her coders. The coders in turn will instruct the physicians on how to better detail the patient visit so that the coding will be more accurate. This approach soon solves the problem. The coders believe that have played an important part in serving the practice and feel engaged.

Another way to engage employees is to provide them ways to identify and solve problems. The best healthcare sites do this by borrowing from the Lean model of Toyota. For simple problems, such as organizing a storage area that is continually disorganized, making it harder to find needed supplies, the administration has instructed the staff how to quickly form teams to provide simple solutions that can be carried out quickly and cheaply. Other sites, alternatively, may solve its simpler problems by having regular voluntary team meetings of staff in a work area, such as staff of a lab, in which problems are identified and solved in one setting.

For larger problems administration can assemble a team of those affected and use the kaizen approach that Toyota champions. This problem solving approach is carried out over a longer period and is based upon the Plan-Do-Check-Act approach. Before applying the PDCA though, the problem is thoroughly explored by "going and seeing." A detailed analysis of the problem is presented to the kaizen team and agreement is reached that this is the real problem. By doing so, a good solution is much easier to achieve.

An example of using this kaizen approach to engage employees in problem solving is found in a primary care setting that is implementing an electronic health record. Since EHR's are so complicated and multifunctional, it makes good sense to form an implementation team at a site, perhaps one with a leader who is an expert trained in Lean approaches and team building, a consultant if necessary, so implementation is less disruptive as new processes are created to fully make use of the EHR. Sites using such teams see a drop of only 3% or so in patient flow in the short term as implementation proceeds and income actually increases in a very short time. One site team decided to focus on using electronic prescribing features of EHR's first in order to realize benefits right away, both in safety and in freed up time. EHR's virtually eliminate the problems created by handwritten prescriptions-errors in dosing and drug names. This function freed up time for staff who were taking calls for refills and transmitting them to the physicians, time which could be better used for patient care. Interaction of drugs problems were also avoided.

Another example of positive results from engaged employees is my experience with the staff of Baylor Hospital in Dallas, Texas. My mother had to have a pacemaker inserted at Baylor to help with her ventricle electrical pulses. The nursing and support staff worked to make my mother as comfortable and anxiety free as possible. I was able to view this close-up as her room had a pull out bed and I stayed with her for two nights. The nurses were timely in their care and answered our questions with excellent detail. They demonstrated that the quality of her care was of utmost importance to them. They were obviously fully engaged. In fact, the Health Grades web site ranked them as providing excellent care overall.

I hope it is evident that engaged staff can provide superior quality for patients and dramatically improve the bottom line. Engaging staff by providing educational opportunities, by offering opportunities for advancement and by involving them in problem solving are just three ways to make good use of staff abilities. If such benefits are clear why aren't more healthcare sites making use of this approach? I believe one of the reasons lies in the inability of management to let go of the control they have, to trust in the abilities of their staff. I recall just such an occasion with one physician recently. The staff nurse was complaining to me that the office would run much more smoothly if the physician did not try to micromanage every detail and let the staff do its job.

As you can see staff engagement is a Win-Win for all, even though such a transition may be difficult for some management. Taking a gradual approach to integrating staff engagement as a policy at your site will be beneficial to staff, patients and management.

Honey, Fishing Makes Perfect Sense


OK, I admit it, I will go to almost any length to justify my love of fishing and to invent (if need be) reasons to indulge in my hobby. But, researchers may have just provided the perfect, iron-clad reason to wet hook and line and eat the catch. A recent article in the Journal of Neuroscience reports:

As people live longer their chances of developing Alzheimer's disease also grows - however, researchers from UCLA have found that fish oils can really reduce your chances of developing Alzheimer's. More importantly, they have found out why this is so.

Greg Cole, professor of medicine and neurology, David Geffen School of Medicine, UCLA and associate director of UCLA's Alzheimer Disease Research Center, and team say that omega-3 fatty acid docosahexaenoic acid (DHA), which is found in fish oil, raises the production of LR11. LR11 is a protein which exists at excessively low levels among Alzheimer's disease patients. LR11 is known to destroy the protein that forms the plaques linked to the disease.

These plaques are deposits of beta amyloid, a protein that experts say is toxic to neurons in the brain - these deposits, as their numbers grow lead to Alzheimer's. If high levels of LR11 protect people from developing Alzheimer's, it is logical that levels that are too low will have the opposite effect. Medical News Today

Before you go out and drop a line in the nearest fishy-looking puddle, understand that researchers are talking about fish oil concentrate from cold water, ocean species, just don't tell my wife, please.

Friday, January 10, 2014

Over Crowding In The Emergency Room - Root Causes, Potential Liability And Preventive Action


Anyone who has ever visited a hospital emergency room has experienced over crowding and long waits to see a doctor. I have been on both sides of the fence as a patient and as an emergency nurse. It is a nasty situation that brings out the worst in all of us. Some years ago, the emergency department administrator in a hospital that I was working in had the bright idea to hire a magician to entertain the folks in the waiting room. This man was a clever entertainer, but he was playing to the wrong audience. While he was doing his rope trick one patient told him to hang himself. Another man told him where to shove his rabbit and a woman shouted, "Why don't you conjure me up a doctor so I can get treated for this lousy migraine?"

That administrator's goal was to find a way to get people to accept an unpleasant and dangerous situation rather than finding the route causes and implementing changes. Therein lays the answer to the mind boggling question, "Why does such a state of affairs that causes harm to the respective community and damages the providers' reputations persist in virtually every urban hospital in the country?"

Root Causes and Potential Liability

The harmful effects of prolonged E.R. waiting time as well as root causes and solutions are well documented in the medical literature (see references). Therefore, when medical and nursing errors occur in the emergency department the existence of certain conditions that administrators could have identified and resolved can be an issue of hospital liability. For example, recent headlines in South Florida revealed that a young man in his forties was found dead in a major hospital emergency waiting room. The initial investigation revealed that his body was stone cold when one of the nurses found him still seated in a chair with his head leaning against a wall. Apparently, he had been dead for several hours while his family was frantically looking for him.

Investigating a Death Related to Overcrowding

The underlying reason why this man was literally forgotten to death is obviously over crowding. There were so many people in the waiting room moaning, groaning, complaining, and making loud insulting comments that no one notice a quiet man in the back corner of the room who appeared to be sleeping. The next logical step is to examine the factors that contributed to the overloading of people in the treatment and waiting areas. Therefore, in conducting a proper investigation for corrective action the following questions need answers:

Does the hospital administration track waiting time?

What is the average waiting time as per the tracking reports?
Is the triage nurse located in a place where he or she can see what is going on in the waiting room?
Did the triage nurse periodically monitor the patients in the waiting room?
What is the average turn-over time for a bed on the floors (the time it takes for housekeepers to clean a bed between patients)?
How many emergency room gurneys are there and are they routinely returned to the E.R.?
What is the average turn around time for blood and urine tests (most take three minutes or less to perform while the doctors wait 3-4 hours for the reports)?
Does the administrator notify the 911 EMS dispatcher to divert ambulances to other hospitals when the hospital in question has no empty beds?

The Standards of Care and Corrective Action

In reviewing the literature for established standards, Spaite, et al reported that administrative focus on correcting such problems that cause slow downs and bottlenecks in patient flow have reduced average waiting time by one half (7). Additionally, Lambe, et al reported that a survey of emergency department administrators established that over crowding is defined as an average waiting time of more than one hour and the waiting time is the time of initial entry to the first physician contact (4).

1) This provides sufficient evidence that a general consensus exists as to what is good and proper:

2) That a hospital providing emergency care services must keep track of ED waiting time;

3) That administration must make every effort to keep average waiting time within one hour by eliminating correctable situations that cause delays in moving current patients, which in turn cause delays in treating new patients;

3) That there be enough nurses conducting triage and monitoring all patients who remain the waiting room for sudden changes in their condition.

Summary and Conclusion:

We know from the many studies that have been published that in most cases, prolonged waiting times in emergency departments can be reduced. We also know that over crowding can be ameliorated a significant degree by conducting a proper inquiry and making a few simple changes in administrative policy. Therefore, it is incumbent upon every hospital executive with command responsibility over the emergency department to take waiting time seriously and regard an average of more than one hour as unacceptable. Moreover, the hospital's cadre of board room denizens must take every reasonable action to find and correct such contributory factors as described above when emergency room over crowding (with the staff operating in disaster mode) has become the normal condition.